A Taste of Wellness for Savoury and Snacks
Givaudan
Richard Boulding, who has previously worked for major food companies like Northern Foods, will travel the length and breadth of the UK to generate sales leads, research customer needs, identify new market opportunities and secure new business.
He will work closely the company’s food technologists to identify and develop new applications for the bakery and dairy dessert sectors.
"Ulrick & Short has an extremely forward thinking approach and has recognised the bakery sector's interest in clean label ingredients and need for more clean solutions,” he said. “Demand is on a steep upward curve and with the bakery industry being so vast it presents a lot of opportunities for Ulrick & Short to broaden its already thriving product range."