The flavours and fragrances firm is employing 15 people in its new branch office, whose main duties are local and regional sales and marketing. The applications labs will allow for formulations to be developed that meet local taste expectations.

Torsten Wiltosch, the head manager for the site, said: “Over the past few years, we’ve established a large number of new contacts and clients in the Arab world. And we see a lot of potential for future business in this region, which is why we’re investing in close personal contact.”