A Taste of Wellness for Savoury and Snacks
Givaudan
Nutraceuticals have exploded in popularity and are now enhancing products once considered totally unhealthy, according to a new report from Packaged Facts.
The report highlights the fact that marketers have largely overcome the challenge of maintaining the flavour and taste of a food with nutraceutical elements by using new technologies and ingredient implementing techniques. Thanks to new improvements, virtually every product now has the potential to be reformulated as a nutraceutical food - even alcoholic beverages, candies and desserts.
"It seems that the development of nutraceutical products is poised to explode," said Don Montuori, Acquisition Editor for Packaged Facts. "We have already seen meats with cholesterol-lowering properties, such as stanol esters, and the market innovation does not look like it will stop there. Many experts predict that confectionery with medicinal properties will become very popular in coming years, giving parents an easy method of getting vitamins and nutrients into their children's diets."
In the last year several new products in the meat, water, and confectionery categories have been introduced with nutraceutical positioning. While regulatory complications may hinder the rapid development of some new products, sales of nutraceuticals reached $17.2 billion (€17.5bn) in 2001, up from $16.5 billion in 2000, and are expected to exceed $22 billion by 2006.