A Taste of Wellness for Savoury and Snacks
Givaudan
Newly discovered ingredients and processes are featuring more and more prominently in the production of more nutritious and better balanced 'designer foods'.
A new report about to be released in the US on the food ingredients industry shows that natural colours and flavours have been growing faster than synthetic ones. In 2002, the total US market for food additives reached nearly €5 billion and is expected to rise at an AAGR (average annual growth rate) of 3.1 per cent to nearly €6.0 billion in 2007.
Flavour enhancers, primarily MSG, but increasingly newer and less controversial products like ribonucleotides, have also seen strong growth. According to the report, flavourings and flavour enhancers are the largest of all classes of additives, almost $1.29 billion in 2002, growing to $1.51 billion in 2007.
The report, from market research company Business Communications takes a look at the healthy, light and 'clean label' products, fortifiers and nutraceuticals, as well as studies and research that demonstrates dramatic shifts in public taste and eating habits.