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Irish Food Board foreign assignment to fellows

31-Jul-2009

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Ireland has launched new initiative to boost food exports, by assigning 25 graduates as fellows to partner with Irish food firms in 33 international markets.

Ireland’s food and beverage exports are worth some €8bn. The initiative, launched by Bord Bia, the Irish Food Board, in Dublin yesteday, has a budget of €1m and is to be run in association with the UCD Michael Smurfit Graduate Business School.

Bord Bia chairman Dan Browne said: “The Irish food industry will benefit not just in terms of new business development opportunities but also, on completion, from the availability of a network of highly skilled and experienced marketing executives".

The fellows will undertake some 200 assignments in the international marketplace.

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