How to select the right hydrocolloid?
Brenntag
Martin Austin, managing director/general manager of Fortitech Europe tells Jess Halliday about his company's intensified efforts in Russia.
The company has recently appointed a business development manager to be based in Moscow. "In 2010 we're expecting to see some results," says Austin.
The market has many similarities with the Western Europe market with regards to the health condition categories. "I think the same areas that there are in the western market with the increasingly ageing population, the baby boomer generation, and the conditions associated with that - whether it's bone health or skin health or mental acuity - these are the common areas that we see," he said.