In the latest annual survey of Britain's top 50 brands, published by research firm AC Nielsen and Marketing magazine some unexpected names are growing at the quickest rate, as Britons shift to healthy, organic and gourmet products.

Hipp and Baby Organix baby foods are both represented in the top 10 fastest growing brands which are: Nothing Comes Closer to Sugar, Charmin, Lowther's Cakes, Baby Organix, Danone Bio Activ, Banrock Station, Supasweet, Hipp, Homepride Pasta Sauces, Blossom Hill.

There were few surprises, reports Organicts.com, at the top of the charts with Britain's 10 best-selling brands being: Coca-Cola, Walker's crisps, Nescafe, Stella Artois, Muller yoghurt, Persil, Andrex toilet tissue, Robinson's juices, Kit Kat, and Pepsi.

Wine was overall the fastest-growing sector, followed by pot desserts, cakes and cider.