Balchem Corporation has hired a new European sales manager to manage its European choline business, and introduce new products and technologies.
Based in Amsterdam, Remco de Boer has over a decade of experience in selling ingredients including choline to food and supplement manufacturers.
Choline, a member of the vitamin B complex, is a chemical precursor to the neurotransmitter acetylcholine, and is often included in formulations for brain health.
“We anticipate significant growth in our European business to be driven by increasing consumer awareness and demand for choline plus a portfolio of new products targeting the supplement, wellness and bakery sectors. We expect Mr. de Boer’s efforts to compliment our distributor network and accelerate our performance,” said Eric Smith, Balchem’s Vice President of Marketing and Sales, Food, Pharma and Nutrition.