U.S. demand for food and beverage additives is expected to rise 5% per year to $5.3 billion in 2004, according to BeverageIndustry. A study, Food and Beverage Additives, conducted by the U.S Freedonia Group. The company reports that flavours and flavour enhancers will remain the largest market, increasing nearly 6% per year to $1.7 billion in 2004.