Breaking News on Food & Beverage Development - EuropeUS edition | APAC edition

News > Business

Read more breaking news



Unilever launches new products under Stork brand, despite announcing sell-off

Post a commentBy Louis Gore-Langton , 11-Apr-2017
Last updated on 11-Apr-2017 at 14:34 GMT2017-04-11T14:34:42Z


Dutch Anglo food giant Unilever has revealed a new product range under a brand that last week was announced would get the axe.

Unilever has launched a new variety of liquid cake mixes under its Stork brand, saying that the new products would provide ‘confidence’ to those without the skills or time to bake.

The company reportedly described the products as the ‘first of their kind’; the chilled liquid cake mixes will come in lemon, chocolate and classic flavours.

The move is curious given that last week Unilever announced the Stork brand – part of the company’s spreads business – would be sold off, along with the more famous Flora brand.

New product ranges may be part of a push to increase value of the brand as it prepares for sale.

This came as part of a range of announcements including a €5m share buyback and a review of the company’s twin based legal structure (Unilever has been based both in Rotterdam and London since its conception in 1930).

The announcements came following Unilever’s rejection of a €134bn take-over bid by KraftHeinz.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events


Access all events listing

Our events, Shows & Conferences...