SUBSCRIBE

Breaking News on Food & Beverage Development - EuropeUS edition | Asian edition

News > Business

Read more breaking news

 

 
News in brief

Unilever boosts year with promos and ads

04-Feb-2010

Unilever has reported strong end of year sales on the back of a Q4 advertising drive, with particularly good progress in reestablishing volume growth in Western Europe.

The consumer goods giant reported total turnover for the full year of €39.8bn, and operating profit of €5bn.

The company has increased advertising and promotional expenditure increased by 80bps, described by CEO Paul Polman as a “step change”.

However not all categories reported flying growth. Savoury, dressings and spreads saw a 0.1 decrease in sales in the full year, to €13.3bn. In ice cream and beverages, on the other hand, sales were up 4 per cent to 7.6bn. Star brands were Lipton team and Magnum ice cream.

Key Industry Events

Live Supplier Webinars

Improve your RTD tea and coffee business
Flavourtech

On demand Supplier Webinars

Rethinking Fat Forum
William Reed Business Media
All supplier webinars