Tate & Lyle hopes to strengthen its direct sales potential in Japan with the opening of a new office in Tokyo.
The specialty food ingredients manufacturer is in the process of growing its business across the Asia-Pacific region, and it is hoped the move should give Japanese customers better access to Tate & Lyle resources to help them develop new products.
“Japan’s food and beverage companies are highly innovative,” said Joan Braca, the company’s regional general manager.
Tate & Lyle’s global network of Applications and Technical Service laboratories include four in this region, in Melbourne, Brisbane, Shanghai and Singapore. They provide applications development, rapid prototyping, complete formulation, and process and evaluation expertise.
In addition to these customer-facing facilities, Tate & Lyle’s Asia Pacific support includes sales teams and distribution partners in China, Japan, Singapore, Thailand, Philippines, Indonesia, Australia and New Zealand.
Tate & Lyle also recently announced the expansion of its manufacturing presence in the region by signing an agreement to acquire Winway Biotechnology, a leading Chinese polydextrose speciality fibre business.
“The expansion of our direct sales capabilities in Japan will provide us with a better understanding of the challenges faced by our customers and how best to help them meet consumer demands for better, tastier and more healthy products,” Braca added.