Nestlé sells Italian frozen-food stable to FRoSTA
The brands—La Valle Degli Orti, Sea Fresh and Surgela—represent a range of pastas, pizzas and frozen vegetables and will now fall under the control of the FRoSTA Group, a company operating in Italy since 1989.
The Group, which has an annual turnover of €440 million, employs around 1,600 employees in facilities that span eight countries including Germany, Poland and Hungary.
The deal is part of Nestlé’s development plan announced last December, which will see its Benevento factory become "an international hub" for pizza production under the Buitoni brand.
The Swiss food giant also sold six confectionery brands and a biscuit brand in Italy last June as part of efforts to cast aside product ranges that were not core to its business.
Italy is the ninth biggest market for Nestlé in terms of turnover. Its Italian operations include 13 factories and more than 5,500 employees.
